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'Bring Back Tourism, Bring Back Jobs'

November 9, 2021


Governor Kathy Hochul today, coinciding with the reopening of international borders, announced a comprehensive $450 million "Bring Back Tourism, Bring Back Jobs" inclusive recovery package to support New York State's hardest-hit tourism sector workers, revitalize the state's tourism industry, and support businesses started just prior to or during the pandemic.



Governor Hochul made the announcement at the Museum of Natural History, joined by representatives from I LOVE NY, NY Forever, tourism and business groups, as well as labor groups representing workers in the tourism industry. This package of programs represents a multi-faceted approach to revitalizing the industry through assistance for workers, investments in small businesses, and consumer-focused marketing around the nation and the world.


"Our tourism industry represents the essence of what sets New York apart from the rest. New York can't come back from this pandemic unless our tourism industry and its workers come back," Governor Hochul said. "Our nation-leading $450 million recovery package not only helps tourism industry workers get back on their feet, but will also help small businesses and venues reopen their doors. Our message to the world is clear: New York is coming back and we welcome you with open arms."



The economic impact of COVID-19 on New York State's tourism economy has been severe; in 2019, this industry supported one out of 10 jobs and generated more than $100 billion in economic impact. Last year, international visitation was down 86% from 2019, and domestic visitation fell by 37%, generating a nearly 55% loss in direct spending and an almost 50% drop in economic impact.


In response, Governor Hochul today announced a comprehensive strategy to support unemployed workers and struggling businesses in the critically important tourism and hospitality sector, which was New York's third-largest industry prior to the pandemic; to incentivize the rehiring of these critical workers; and to jumpstart demand for the State's tourism and hospitality attractions.



$100 Million Tourism Worker Recovery Fund

The first part of this package supports New Yorkers in the most impacted tourism and hospitality industry sectors who were on extended federal unemployment insurance the last week before those benefits ended and have yet to see their earnings fully recover. The New York State Department of Labor will issue one-time payments of $2,750 to as many as 36,000 qualified workers in tourism sector industries. New Yorkers who are eligible will be contacted directly via text or email.


United States Secretary of Labor Marty Walsh said, "Under Governor Hochul's leadership, New York is a model for getting much-needed relief money out the door into the hands of working Americans. New York's forward-looking approach will bring back good paying, middle-class jobs, and it will bring back an industry that is critical to reopening our economy."



Our tourism industry represents the essence of what sets New York apart from the rest. New York can't come back from this pandemic unless our tourism industry and its workers come back.

Governor Hochul


To read more about this blog, you can visit Governor Hochul Announces Major $450 Million "Bring Back Tourism, Bring Back Jobs" Inclusive Recovery Package.


New York Pressroom

November 8, 2021

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