“Diverse agencies are better equipped to solve really complex business problems.” Tamon George, co-founder and CEO at Creative Theory talks with Google’s Sarah Carberry, head of U.S. multicultural strategy and sales at Google, about racial equity and representation in marketing. Hear about the recent work his agency created with Google to support Black-owned businesses and what brands can do to find their multicultural voice.
Broad support for workplace diversity, but most say applicants’ race and ethnicity should not be a factor in hiring and promotions
according to Pew Research
As reported by Pew Research, three-quarters of Americans say it is very (49%) or somewhat (26%) important for companies and organizations to promote racial and ethnic diversity in their workplace. Blacks are particularly likely to say this is very important: 67% say this, compared with 52% of Hispanics and 43% of whites. And as is the case in views about the impact diversity has on the country overall, Democrats are far more likely than Republicans to say it’s very important for employers to promote racial and ethnic diversity in their workplace (64% of Democrats vs. 29% of Republicans). These partisan differences remain when looking only at those who are white.
While most Americans say it’s at least somewhat important for companies and organizations to promote racial and ethnic diversity, Pew Research reports, only about one-in-four (24%) say that, in addition to their qualifications, a person’s race and ethnicity should be considered in decisions about hiring and promotions in order to increase diversity. A majority (74%) says employers should only take a person’s qualifications into account when making these decisions, even if it results in less diversity in the workplace.
The view that employers should only take a person’s qualifications into account is widespread among whites (78%) and Hispanics (69%); about half of blacks (54%) share this view.
Pew Research reports.
According to the website Saplinghr.com,
Nearly two-thirds of candidates (64 percent) say that diversity and inclusion is an important factor in their decision to accept a job offer. Despite this, only 55 percent of people agree that their organization has policies that promote diversity and inclusion. If you want to be able to recruit and retain a new generation of workers—and see improved business outcomes as a result—it’s time to build a stronger focus on diversity, equity, and inclusion.
Ethnically diverse leadership teams are 36 percent more likely to be profitable, the website reports.
Companies in the top quartile of ethnic and cultural diversity on their executive teams are 36 percent more likely to experience above-average profitability than peer companies in the fourth quartile. Further, companies in the top quartile for gender diversity on their executive teams were 25 percent more likely to experience above-average profitability than those in the fourth quartile.