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Netflix has moved quickly to take down the offending artwork and already has replaced it; it wouldn’t confirm whether the poster was made in-house or by an agency. The streamer also apologized in a statement to Deadline.com:
“We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description.”
The largely well-received French-language pic won the World Cinema Dramatic Directing Award at Sundance this year. It follows Amy, an 11-year-old girl who joins a group of dancers named “The Cuties” at school and rapidly grows aware of her burgeoning femininity — upsetting her mother and her values; Deadline.com reports.
Key Facts According to Forbes.com
Netflix recently started promoting “Cuties,” which won this year’s World Cinema Dramatic Directing Award at Sundance, ahead of its September 9 debut on the platform.
The Change.org petition posted Wednesday called out the film’s original description, which screenshots show said the main character becomes “fascinated with a twerking dance crew” and “starts to explore her femininity” in hopes of joining.
The petition claims the movie is “disgusting,” “sexualizes” an 11-year-old for the “viewing pleasure of pedophiles” and is a negative influence for children.
The poster Netflix used to promote the film, which shows the young dancers posing provocatively, was widely criticized on social media Wednesday.
In a tweet Thursday, Netflix said it is “deeply sorry for the inappropriate artwork” and that the image and description have been changed; Netflix did not immediately respond to Forbes’ request for comment.